Privacy Policy

The data controller is Adrian Knapp. Contact: hello@umsalve.com. Website: https://umsalve.com.

Salve helps you save links to social content (for example Instagram Reels, TikToks, and posts on X) through the iOS share sheet or inside the app. We process each save with artificial intelligence so you can search and ask questions about your archive later. You can also organize items into folders, add personal notes, chat with your archive, and share folders with other Salve users.

Account information. When you create an account we receive data from our authentication provider (Clerk), which may include your email address, name (if provided by Apple, Google, or you), and a stable user identifier. Sign-in options include Sign in with Apple, Google, and email.

Your content. URLs you save; titles, author handles, and thumbnails associated with those links; transcripts of audio; visual text derived from images or video; your notes; folders and folder memberships; held links waiting for processing; and chat messages you send to Salve about your archive.

Usage and device data. App events, screens visited, feature interactions, crash reports, and technical diagnostics used to run and improve Salve (via PostHog). We identify analytics events with your account id and may associate your email for product analytics. Session replay is disabled.

Purchases. Subscription status and purchase history handled by Apple In-App Purchase and RevenueCat. We do not receive your full payment card number.

Share extension. A save token and related preferences may be stored in the iOS Keychain and App Group so the share extension can save on your behalf while you stay in another app.

To provide the core product: save links, process content, search, chat, folders, and shared folders.

To operate accounts, authentication, and security.

To enforce Free and Pro quotas and fulfill subscriptions.

To understand product usage, fix bugs, and improve Salve.

To communicate with you about the service when you contact us.

To comply with law and protect our rights and users.

When you save a link, our backend (Convex) may fetch preview data and media through specialized providers (including Apify) in order to resolve the content. We use AI providers (including Google Gemini and OpenAI) to transcribe, describe, summarize, categorize, embed, and answer questions about your saves.

We do not re-host the original social video as a public library. Temporary media may be downloaded long enough to extract text or visuals and is then discarded. What we keep is primarily the URL, derived text, metadata, and any thumbnail we store for display in the app.

Your content may be processed by these providers solely to deliver Salve features. We instruct providers according to their commercial APIs; we do not sell your personal data.

If you share a folder, members you invite can see the items in that folder, including notes on those items. Invitation works via a link. You control generating and revoking the link and removing members. Leaving a shared folder may remove the items you added from that folder, according to product rules shown in the app.

Do not share content you are not comfortable exposing to invitees. Report abuse or privacy concerns to hello@umsalve.com.

You can connect Salve to an AI app you use — for example Claude, ChatGPT, Claude Code, Codex or Cursor — so it can answer questions about your archive. Connecting is optional, it is off until you set it up, and it requires Salve Pro.

A connected app can only read: it searches and lists your saved items, reads the content of one item, and lists your folder names, always limited to your own account and the shared folders you joined. It cannot save, edit, delete or share anything.

Sign-in uses our authentication provider (Clerk). Your password is never sent to the AI app; it receives an access key bound to your account, which it sends with every request. The AI app is the data controller for whatever it stores from your conversation, under its own privacy policy.

Removing the connector inside the AI app stops the access immediately. To have the access key revoked as well, write to hello@umsalve.com.

The Salve iOS app uses PostHog for product analytics and error tracking. We do not use the data for cross-app advertising tracking, and we do not currently present an App Tracking Transparency prompt for advertising identifiers.

The website at https://umsalve.com is a marketing site. It may use essential technical storage; it is not used to build advertising profiles.

Where Brazilian Law No. 13.709/2018 (LGPD) applies, we process personal data on bases that may include: performance of a contract (providing Salve); legitimate interests (security, analytics, product improvement, limited to what is necessary); compliance with legal obligations; and, where required, consent.

You may request confirmation of processing, access, correction, anonymization, blocking, deletion, portability, information about sharing, and revocation of consent, as applicable under LGPD, by emailing hello@umsalve.com.

We keep account and archive data while your account is active. If you delete an item or leave a shared folder, related data is removed according to product rules. Held links are kept so your content is not lost when you hit Free limits. After account deletion, we delete or anonymize personal data except where we must retain records for legal, security, or accounting reasons for a limited period.

You can edit notes, delete items, leave shared folders, and sign out in the app.

If the app offers account deletion, use that in-app control to permanently delete your Salve account and associated personal data we control. You may also request deletion by emailing hello@umsalve.com. Deletion removes our service data; it does not cancel an active App Store subscription—manage or cancel subscriptions in Apple’s settings.

Authentication and billing partners (Clerk, Apple, RevenueCat) may retain records as required by their systems and law.

Salve is not directed at children under 13, and we do not knowingly collect personal data from children under 13. If you believe a child has provided us data, contact hello@umsalve.com and we will take appropriate steps.

We and our providers may process data in the United States and other countries (for example Clerk, Convex, PostHog, OpenAI, Google, Apify, Apple, RevenueCat). Those countries may have different data-protection rules than Brazil. We use providers we believe are appropriate for operating a global app and rely on contractual and organizational safeguards where applicable.

We use industry-standard measures such as encrypted transport (HTTPS/TLS), authenticated APIs, and restricted access to production systems. No method of transmission or storage is completely secure.

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may also be communicated in the app or on https://umsalve.com. Continued use after an update means you accept the revised policy.

Privacy questions, LGPD requests, and reports: hello@umsalve.com.